Company History

1910

The predecessor of Chen Yuxiang, “Boshantang,” was established.

1930

In addition to commanding a strong foothold in the domestic market, the incense and medicinal products manufactured by “Boshantang” are also exported far and wide to Southeast Asia, Taiwan, Hong Kong, and other countries and regions, enjoying a renowned reputation both at home and abroad.

1933

Master Hongyi inscribed a calligraphy for the second-generation successor of “Boshan Hall.”

1941

The “March 3 Blood Debt” incident in Quanzhou: the Boshantang church was blown to rubble.

1945

Following the victory of the War of Resistance, “Boshantang” was rebuilt and resumed operations.

1952

“Boshantang” was placed under public-private joint operation and merged into the Quanzhou Mosquito Coil Factory.

1993

The “Boshantang” brand has been re-established and is now operated as a sole proprietorship.

2013

“Boshantang” has been renamed “Chenyuxiang,” transitioning from a sole proprietorship to modern corporate management.

2015

Designated as a “Quanzhou Souvenir” unit

2016

“The Craft of Making Quanzhou Health‑Preserving Incense” has been designated as a Quanzhou‑city‑level intangible cultural heritage protection project in the field of traditional medicine.

2017

It has been recognized by the Quanzhou Municipal Bureau of Culture, Radio, Television and Tourism as a “Quanzhou Cultural Industry Demonstration Base.”

2018

It has been recognized by the Fujian Provincial Department of Culture as a “Fujian Provincial Cultural Industry Demonstration Base.”

2018

Led the drafting of the industry standard “Natural Plant Material Incense: Sandalwood” (QB/T 5254-2018).

2019

“The Craft of Making Quanzhou Health‑Preserving Incense” has been designated as a Fujian Provincial Intangible Cultural Heritage protection project in the field of traditional medicine.

2019

Recognized by the State Science and Technology Commission as a “National High-Tech Enterprise.”

2019

Listed on the Straits Equity Exchange Center (New Fourth Board), stock code 160050.

2020

“The Boshantang Herbal Medicine Topical Health‑Preserving Method” has been designated as a Quanzhou City intangible cultural heritage protection project in the field of traditional medicine.

2020

Recognized by the State Science and Technology Commission as a national-level “technology-based small and medium-sized enterprise.”

2021

Led the drafting of the industry standard “Natural Plant Material Incense: Herbal Fragrance” (QB/T 5635-2021).

2024

Recognized by the National Industry and Information Technology Administration as a national-level “Innovative Small and Medium-sized Enterprise.”

2026

Recognized by the National Big Data Administration as a “data enterprise” in Fujian Province.

2026

Led the drafting of the national standard “Classification and Terminology of Incense Products” (GB/T 33274-2026) in 2026.