A Century of Intangible Cultural Heritage: The Authentic Legacy of Medicinal Fragrance
Promote and pass down China’s intangible cultural heritage of fragrance-based wellness, so that the world falls in love with Chinese incense.
To become a trusted, century-old enterprise dedicated to the art of fragrance and wellness.
Company Overview
Company Introduction
Chenyuxiang (originally named “Boshantang”) traces its origins to the second year of the Xuantong era of the Qing Dynasty (1910), boasting a history of over a century. Located in Quanzhou, renowned as the “largest port for incense and medicinal herbs during the Song and Yuan dynasties,” it is a technology-driven health‑and‑wellness cultural enterprise dedicated to the research, development, production, and sale of aromatic, medicinal, and wellness products. The company operates the brands “Chenyuxiang Yang” and “Fenxiang,” with registered capital of RMB 10 million and more than 20 independently developed patented technologies—several of which have earned prestigious gold and silver awards for invention in multiple countries. Chenyuxiang (originally named “Boshantang”) traces its origins to the second year of the Xuantong era of the Qing Dynasty (1910), boasting a history of over a century. Located in Quanzhou, renowned as the “largest port for incense and medicinal herbs during the Song and Yuan dynasties,” it is a technology-driven health‑and‑wellness cultural enterprise dedicated to the research, development, production, and sale of aromatic, medicinal, and wellness products. The company operates the brands “Chenyuxiang Yang” and “Fenxiang,” with registered capital of RMB 10 million and more than 40 independently developed patented technologies—several of which have earned prestigious gold and silver awards for invention in multiple countries. The company places great emphasis on global market expansion and brand influence, with its products now available in Europe and numerous Southeast Asian nations. Upholding the philosophy of “nurturing the heart through fragrance and the body through medicine, while championing a Chinese aesthetic of aromatic wellness,” it delves deeply into the essence of traditional Chinese aromatherapy and medicinal practices, preserving centuries‑old intangible cultural heritage in the art of crafting fragrant remedies. By developing a diverse array of aromatic, medicinal, and wellness products, the company strives to offer users a comfortable, healthy, safe, and reliable experience of holistic well‑being.
The brand was founded in
Years of industry experience
Possesses independently developed patented technology.
Our clients
Intangible Cultural Heritage Transmission
Intangible Cultural Heritage Preservation
The safeguarding entity for the Fujian Province intangible cultural heritage item “Techniques for Producing Health-Promoting Incense”
The protection entity for the Quanzhou City intangible cultural heritage item of traditional medicine, “Boshantang Herbal Topical Therapy for Health Preservation”
The Story Of Intangible Culture Heritage
Origins of Intangible Cultural Heritage
“Chenyu Xiang” is a time-honored brand passed down through the century-old establishment “Boshantang,” whose name was founded by Lin Zhangshui in the second year of the Xuantong era of the Qing Dynasty (1910). At the age of thirteen, Lin Zhangshui joined his father in the medicinal‑herb trade; from an early age, he was deeply captivated by the art of incense, medicine, and healing. In 1910, he began crafting aromatic incenses and established an incense‑making workshop, christening it “Boshantang.” The second-generation heir, Lin Qingchi—Lin Zhangshui’s son—was a man of keen inquiry and a strong commitment to innovation. Drawing on the incense‑related classics collected by his forebears, he systematically organized, refined, and expanded upon them, reviving and developing numerous traditional incense formulas and producing an ever‑growing array of fragrances. Beyond securing a prominent place in the domestic market, his products have been exported far and wide to Southeast Asia, Taiwan, Hong Kong, and other regions, earning a reputation that resonates both at home and abroad. Known for his generosity and compassion, Lin Qingchi paid frequent visits to Master Hongyi. In response, the master inscribed a couplet in praise of him, using his given name “Qingchi”: “A pool of cool, virtuous merit; the full moon of the Dharma realm.”
Product Series
Product Series
Providing users with a comfortable, healthy, safe, and reliable aromatherapy wellness experience.
Company News
Company News
An enterprise dedicated to the传承 of intangible cultural heritage, it conveys the aesthetic of Chinese aromatic wellness to the world through its medicinal incense products.
Agarwood is the foremost of all fragrances, prized for its ability to sink in water.
Agarwood is no ordinary wood; it is the result of resin secreted by trees of the Thymelaeaceae family after they sustain injury, which over decades—or even centuries—hardens into a solidified aromatic mass. High‑quality agarwood is exceptionally dense, sinking instantly in water, hence its name. Its fragrance is profound, serene, and lingering, while its medicinal properties are gentle and calming, making it prized for its aesthetic appeal, health‑promoting benefits, and collectible value—earning it an enduring place as the foremost among all fragrances.
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Traditional incense culture emphasizes “nurturing the body and mind through fragrance,” going beyond the mere pursuit of aroma. In spring, burning mugwort and patchouli helps dispel dampness and purify the air; in summer, sandalwood and peppermint clear the heart and relieve the heat; and in autumn and winter, burning agarwood and benzoin gently warms, calms the spirit, and eases fatigue. With their mild medicinal properties, natural herbal incenses represent a simple, seasonal practice that harmonizes with the rhythms of nature and nurtures both body and mind.
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Tips for Storing and Preserving Incense Sticks
Stick incense is sensitive to moisture, direct sunlight, and high temperatures. In humid conditions, it can absorb moisture, develop mold, burn unevenly, or lose its fragrance. For everyday storage, keep it sealed in a cool, dry, well‑ventilated, and dark place, away from damp areas such as the kitchen or bathroom. Long‑term storage does not require refrigeration; simply store it in an airtight container and let it rest. Proper preservation will allow its aroma to deepen and its quality to remain more stable.
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The main raw materials of natural incense sticks
Pure, handcrafted incense sticks are crafted primarily from fragrant herbs, natural binding powders, and purified water, with no synthetic fragrances or combustion aids. The main ingredients typically include natural botanicals such as agarwood, sandalwood, mugwort, and Chinese juniper, while the auxiliary materials consist of all‑natural plant‑based binders that serve solely to hold the blend together and shape the stick. High‑quality incense boasts a pure composition, burns cleanly with minimal smoke, and emits a warm, natural aroma, offering both olfactory pleasure and wellness benefits.
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We put our heart into every product, serve each customer with dedication, and prioritize both customer experience and product quality.
Contact Us
Address: Chen Yuxiang Building, Chunfeng Industrial Park, Taiwan Business Investment Zone, Quanzhou City, Fujian Province
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Copyright © 2026 Fujian Chenyuxiang Fragrance Culture Development Co., Ltd.
Technical Support:China Enterprise Dynamics Quanzhou