“Protection Unit for the Fujian Provincial Intangible Cultural Heritage Project ‘Craftsmanship of Health-Promoting Incense’ (Traditional Medicine Category)”
“Protecting Institution for the Fujian Provincial Intangible Cultural Heritage Project ‘Boshantang Herbal Topical Health Preservation Method’”
National High-Tech Enterprise
Fujian Province Cultural Industry Demonstration Base (2018)
National-level technology-based small and medium-sized enterprise
Innovative Small and Medium-sized Enterprises in Fujian Province
Fujian Province Data Enterprises
Quanzhou Tourism Bureau officially designates Quanzhou’s souvenir‑producing enterprises.
National Industry Standard for Herbal Incense Made from Natural Plant Materials – Principal Drafting Unit
National Industry Standard for Natural Plant-Based Incense—Sandalwood: Participating Drafting Units
National Standard “Classification and Terminology of Incense Products” – Principal Drafting Unit
Chenyuxiang (originally named “Boshantang”) traces its origins to the second year of the Xuantong era of the Qing Dynasty (1910), boasting a history of over a century. Located in Quanzhou, once renowned as “the foremost port for incense and medicinal herbs during the Song and Yuan dynasties,” it is a technology-driven health‑and‑wellness cultural enterprise dedicated to the research, development, production, and marketing of aromatic, herbal, and wellness products. The company operates two flagship brands, “Chenyuxiang Yang” and “Fenxiang,” with a registered capital of RMB 10 million and more than 40 independently developed patented technologies—many of which have earned prestigious gold and silver awards for invention in multiple countries. Committed to global expansion and brand influence, the company’s products are sold across Europe and numerous Southeast Asian markets.
The company upholds the philosophy of “nurturing the heart with fragrance, nourishing the body with medicinal herbs, and promoting a Chinese‑style aesthetic lifestyle of aromatic wellness.” By delving deeply into the essence of traditional Chinese fragrant medicines and preserving centuries‑old intangible cultural heritage techniques for crafting medicinal incense, it has developed a diverse range of aroma‑based health products, offering users a comfortable, healthy, safe, and reliable wellness experience.
Company Vision
To become a trusted, century-old health and wellness enterprise.
Company Mission
Promote and pass down China’s intangible cultural heritage of incense‑based wellness, so that the world falls in love with Chinese fragrance.
Company Mission
We put our heart into every product, serve each customer with dedication, and prioritize both customer experience and product quality.
Receive honors
Intangible Cultural Heritage
“Techniques for Producing Health-Promoting Incense” Project
Protecting Unit
International Invention of Technology
Exhibition Gold Award
Paris, France, 2016
International Invention
Repin Competition Special Prize
National High-Tech Enterprise
International Intellectual Property Forum
Special Award for Invention Technology
National Invention Gold Award
Quanzhou Souvenir
Korea International Women's
Silver Award in the Invention Exhibition Project
Corporate patent
Contact Us
Address: Chen Yuxiang Building, Chunfeng Industrial Park, Taiwan Business Investment Zone, Quanzhou City, Fujian Province
Cooperation Inquiry
Copyright © 2026 Fujian Chenyuxiang Fragrance Culture Development Co., Ltd.
Technical Support:China Enterprise Dynamics Quanzhou